The Reels feed tries to show each viewer videos they will want to watch. The signals below are the ones that generally matter for that kind of feed; use them as habits, not as a formula.
The Five Ranking Signals
1. Completion Rate
How many viewers watch your Reel to the end. A Reel people finish is a Reel people want, so keep it as short as the idea allows.
2. Engagement Velocity
Likes, comments and shares soon after posting help a Reel get going. Post when your audience is active.
3. Save Rate
Saves signal long-term value. When viewers save a Reel, it tells the algorithm the content has lasting utility — tutorials, guides, and how-to content consistently have the highest save rates.
4. Profile Clicks
If a viewer watches your Reel and then visits your profile, the algorithm interprets that as strong interest. End your Reels with a soft CTA: 'Visit my profile for the full guide' drives profile clicks and discovery ranking simultaneously.
5. Hashtag Relevance
Use 3–5 highly relevant hashtags rather than 20 generic ones. eZfan uses hashtags to categorise content for the interest-based discovery feed. Over-tagging with irrelevant tags reduces the precision of your audience targeting.
Optimal Reel Length
15–30 second Reels have the highest completion rates and are most likely to be rewatched. 30–60 second Reels have lower completion but generate more saves. 60–90 seconds is only worth it for tutorial content where the viewer needs the full runtime to get value.
The First 24 Hours After Posting
- Respond to every comment within the first hour
- Share the Reel to your eZfan Stories
- Cross-post to Instagram Reels or TikTok with a 'follow me on eZfan for the full version' CTA
- Pin it to your profile if it performs above your average engagement